Ubersuggest Keyword Tool: How to Find High-Volume, Low-Competition Keywords

Step-by-Step Guide

 Step 1: Identifying Your Niche and Initial Keywords

Before diving into Ubersuggest, clarify your niche and brainstorm initial keywords related to your business and target audience. For example, if you sell handmade jewelry, start by listing terms like “handmade earrings,” “beaded necklaces,” “custom bracelets,” etc.

Step 2: Using Ubersuggest’s Keyword Idea Generator

Enter your initial keywords into Ubersuggest’s Keyword Idea Generator. The tool will provide a list of related keywords, including keyword difficulty (KD) scores and search volume. Filter for low KD scores (meaning lower competition) and high search volume (meaning more potential traffic).

 Step 3: Analyzing Keyword Difficulty and Search Volume

Ubersuggest assigns a KD score to each keyword. A score of 0-20 suggests relatively low competition. You should focus on keywords in this range. Simultaneously, pay attention to search volume. Aim for keywords with high monthly search volume numbers. Even low KD keywords won’t be useful without sufficient search volume.

Step 4: Evaluating Keyword Intent

Ubersuggest helps identify the search intent behind each keyword. Are people searching for information (informational intent), looking to buy a product (commercial intent), or navigating to a specific website (navigational intent)? Align your content with the appropriate search intent. If your keyword has commercial intent, don’t waste time with informational content.

Step 5: Refining Your Keyword List

Once you’ve evaluated numerous keywords, choose a final selection that aligns with your business goals and content strategy. Prioritize keywords with high search volume, low KD, and clear search intent. Continuously refine your keyword list based on the performance of your content and changes in search trends.

Step 6: Monitoring and Refining Your Strategy

Use Google Analytics and Google Search Console to monitor the success of your keywords. Track your website’s organic traffic, keyword rankings, and click-through rates (CTR). Fine-tune your strategy. What keywords are your organic traffic from? Which aren’t doing well? Make changes based on your data.

Key Metrics to Track 

Tracking several metrics will allow you to see how well your Ubersuggest keyword strategy is actually working. Here is a list of metrics to focus on:

• Organic Traffic: The number of visitors coming to your site from search engines. Google Analytics shows you this data.
• Keyword Rankings: The position of your web pages in search engine results pages (SERPs) for your target keywords. Track these rankings using SEMrush or a similar tool.
• Click-Through Rate (CTR): The percentage of people who click on your search results listing after seeing it. This metric helps show how good your search engine snippet is (title tags and meta description).
• Conversion Rate: The percentage of website visitors who complete a desired action (e.g., making a purchase, signing up for a newsletter).
• Return on Investment (ROI): Calculate the return on your SEO efforts, keeping track of the amount spent on tools and content creation versus the revenue generated from your website.

Budget-Friendly Alternatives 

If you’re on a tight budget, some excellent free or lower-cost alternatives exist:

• Google Keyword Planner: While not as comprehensive as Ubersuggest, Google Keyword Planner still provides relevant keyword suggestions and search volume data. It’s a great starting point for early-stage startups.
• Free versions of tools: Many tools, like Ubersuggest and SEMrush, offer free versions or trials with limited functionality. These trials can be used to perform short-term analysis and test out the tool before committing to a paid subscription.

Serving Your Growth Goals 

Adapting your keyword research strategy according to your company’s specific business size or industry is crucial. Consider these factors:

• Startups: Focus on long-tail keywords (more specific phrases with lower competition) to target niche audiences.
• Established Businesses: Target a broader range of keywords, including short-tail keywords (more general terms with higher competition), to reach a wider audience.
• E-commerce: Prioritize keywords with commercial intent (users actively searching for products or services to buy) to drive sales conversions.
• Bloggers: Focus on informational keywords to attract readers and establish yourself as an authority in your niche.

Common Mistakes to Avoid 

Avoid these common pitfalls when using Ubersuggest and other SEO tools:

• Keyword Stuffing: Don’t overload your content with keywords; focus on natural language and user experience.
• Ignoring Search Intent: Make sure your content matches the intent of the searchers. Don’t give an informational answer to a commercial question.
• Lack of Monitoring: Regular monitoring of your keywords’ performance is key to adapting your strategy over time.
• Ignoring Technical SEO: Technical SEO issues (site speed, mobile-friendliness, etc.) can hinder your SEO performance regardless of your keyword selection.

Scaling Strategies (H2)

As your business grows, take these steps to elevate your keyword research:

• Automate your processes: Many platforms handle keyword research, content creation, scheduling, and analytics automatically.
• Train your team: Give your teams the skills and training they need to run SEO programs. Ensure everyone contributes to ongoing success.
• Invest in advanced tools: Tools like SEMrush offer advanced features, helping analyze large numbers of keywords quickly and identify previously overlooked opportunities.

Conclusion 

Mastering Ubersuggest’s keyword tool is a game-changer for your content strategy. By following this data-driven guide, you can significantly improve your website’s organic traffic and reach a larger audience. Remember, consistent monitoring and adaptation are key to long-term SEO success. Download our free keyword research template to jumpstart your journey! [Link to Template]

FAQs (H2)

• Q: Which tool is best for early-stage startups? A: For early-stage startups, Google Keyword Planner or the free versions of Ubersuggest or SEMrush provide an excellent starting point.
• Q: How to prioritize tool spending? A: Start with a free tool to generate initial keywords and assess the value. Gradually increase your budget to advanced tools such as SEMrush as your business and organic traffic grow.
• Q: Can I use Ubersuggest for local SEO? A: Yes. Ubersuggest allows you to target specific locations so you can find local keywords.
• Q: How often should I update my keyword strategy? A: At a minimum, update your keyword strategy every 3 months. Regularly watch your Google Search Console and Analytics for any new trends or opportunities.

This comprehensive guide will assist you in leveraging Ubersuggest effectively to discover profitable keywords and dominate search engine results. Remember to combine this strategy with exceptional content tailored to your target audience to maximize your results.